There is no cookie cutter communications strategy. But effective strategy, particularly one that incorporates content marketing, relies on solid journalistic skills: great research, valuable information and exceptional storytelling.
There no longer is a captive audience waiting to consume and obey the commercials’ commands. They’re now in constant motion, and they don’t want to spend any time listening or watching branded messages. In fact, they’d rather pay cash to avoid it.
But consumers will slow down, maybe even stop ever so briefly to consume articles, white papers, entertainment, tips or insights that enhance some aspect of their personal or professional lives. The trick is to know what resonates, and strike that chord. To do that, you must do your homework.
Even if you’re using a proven set of communications tools, the application, timing, frequency, messaging and positioning will vary considerably to meet your organization’s specific goals and address your specific audience. That’s why we tailor our content marketing plans to fit each client’s unique circumstances.
Tell us how can we help you communicate.